Carol of the Bells, a Christmas song, became the leitmotif of this episode. Notably, this is a Ukrainian folk melody called ‘Shchedryk’, a well-wishing song written in 1916 by Ukrainian composer Mykola Leontovych. Attained from the Ukrainian word ‘Shchedryi’, which stands for generous and lavish, is what people wish for each other during the festive season for the following year. The ‘Shchedryk’ story is about a swallow flying into a home to bring generosity.

I AM VOLYA pop-up store guests were invited to shop selected Christmas gifts: clothing, lingerie, jewellery, accessories, ceramics, candles, and textiles from renowned Ukrainian talents such as KSENIASCHNAIDER, GUNIA PROJECT, TTSWTRS, ELENAREVA, and many others. Inveeties indulged more in the festive spirit by creating Christmas wreaths at the special florist corner.