I AM VOLYA was born in London as an online boutique to showcase all the iconic Ukrainian designers in one place and make them widely accessible to the world. Our immersive shopping experience celebrates the bravery, empowerment, and creativity of modern Ukrainian culture. We believe that Ukrainian fashion identity is strong, fierce, and unique, and we are dedicated to sharing it with the world.

Our mission

Our concept is all about embracing your sexuality, empowering your femininity, and courageously standing out. Be bold and fight for your freedom!

We also host immersive pop-up events across London to bring this vision to life. Stay tuned and check our updates for upcoming events.


Mariya Suant, a Mariupol-born fashion business specialist, has dedicated herself to volunteer efforts since the onset of the full-scale invasion of Ukraine.

Actively involved with the refugee centers, and humanitarian organisations, Maria also hosted Ukrainian refugees across Europe.

Today, her primary mission is to bolster Ukraine's economy and elevate global awareness of its unique culture.

Stay tuned and visit our Instagram page for more details.