I AM VOLYA was born in the midst of war to uphold Ukraine’s economy by enabling Ukrainian designers to sell their creations internationally. The fashion industry operates under extreme conditions—during air alarms, blackouts, and everyday danger of rocket shellings—yet, the true resilience and determination are being demonstrated every day.

This mission extends beyond fashion; it's a lifeline to communities enduring the harshest realities of war. By bringing these designs to the international stage, we not only showcase the unparalleled craftsmanship of Ukrainian artisans but also help sustain their livelihoods in times when economic stability is just a distant memory. Our commitment ensures that creativity flourishes even in the darkest times, offering a beacon of hope and normalcy amidst chaos

The city of Odesa, despite its status as a primary target due to its strategic port, withstands regular assaults that target its UNESCO heritage sites, including the Transfiguration Cathedral and Hotel Bristol. Yet, our Odesan creators remain steadfast, their work a testament to the unbreakable Ukrainian spirit.

Life near the front lines and in occupied areas is particularly harsh. Here, people hold on to the hope of returning to a peaceful life in a thriving Ukraine. Our pieces, such as the Boryvyter Vyshyvanka, which features the “Boryvyter” mosaic by Alla Horska from the devastated city of Mariupol, are symbols of this hope.

In these regions, daily existence is marred by the constant threat of missile attacks, and the deep sorrow of families losing loved ones and homes. Living under such unrelenting strain, the Ukrainian people's courage and resilience are profoundly evident. Despite the shadows cast by conflict, they continue to inspire us with their unwavering strength and determination.

Mariya Suant, a fashion business specialist born in Mariupol (a port city occupied by russians since May 2022), has been an active volunteer since the onset of the full-scale invasion. She has contributed to various organisations, including the Ukrainian embassy in Paris, distributed food in the deoccupied areas of the Kyiv region, worked at a refugee centre, and supported humanitarian aid organisations. Additionally, Mariya has hosted Ukrainian refugees in Europe. Today, she is committed to her primary mission of supporting and developing Ukraine's economy and promoting its unique culture.